Perceived Usefulness of Instagram as a Marketing Tool in Higher Education Institutions

Perceived Usefulness of Instagram as a Marketing Tool in Higher Education Institutions

Social media marketing, including the use of Instagram, is becoming a prevalent part of the promotional marketing mix by higher education institutions. This study investigates the factors that influence the perceived usefulness of Instagram as a marketing tool in Higher Education Institutions specif...

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Bibliographic Details
Main Authors: Jastini Mohd Jamil (Author), Rusliana Rusle (Author), Mohamad Fadli Zolkipli (Author), Izwan Nizal Mohd Shaharanee (Author)
Format: Book
Published: Pejabat Karang Mengarang UPSI, 2021-06-01T00:00:00Z.
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