Perceived Usefulness of Instagram as a Marketing Tool in Higher Education Institutions

• Main Authors: Jastini Mohd Jamil (Author), Rusliana Rusle (Author), Mohamad Fadli Zolkipli (Author), Izwan Nizal Mohd Shaharanee (Author)
• 格式: 圖書
• 出版: Pejabat Karang Mengarang UPSI, 2021-06-01T00:00:00Z.
• 主題: article
• 在線閱讀: Connect to this object online.

Social media marketing, including the use of Instagram, is becoming a prevalent part of the promotional marketing mix by higher education institutions. This study investigates the factors that influence the perceived usefulness of Instagram as a marketing tool in Higher Education Institutions specif...