Perceived Usefulness of Instagram as a Marketing Tool in Higher Education Institutions
Social media marketing, including the use of Instagram, is becoming a prevalent part of the promotional marketing mix by higher education institutions. This study investigates the factors that influence the perceived usefulness of Instagram as a marketing tool in Higher Education Institutions specif...
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| Main Authors: | , , , |
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| Format: | Book |
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Pejabat Karang Mengarang UPSI,
2021-06-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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