A qualitative investigation of South African cigarette smokers' perceptions of fear appeal messages in anti-smoking advertising
Cigarette smoking continues to pose a global health risk, including in developing countries. Fear appeal messages have been widely employed in health communication to reduce cigarette smoking, but studies provide conflicting results on their efficacy. The present qualitative study explores smokers&#...
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
AOSIS,
2009-06-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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| Call Number: |
A1234.567 |
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| Copy 1 | Available |