Youth perceptions of alcohol advertising: are current advertising regulations working?

• Main Authors: Alexandra Aiken (Author), Tina Lam (Author), William Gilmore (Author), Lucy Burns (Author), Tanya Chikritzhs (Author), Simon Lenton (Author), Belinda Lloyd (Author), Dan Lubman (Author), Rowan Ogeil (Author), Steve Allsop (Author)
• Format: Book
• Published: Elsevier, 2018-06-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Objectives: We investigated young people's exposure to alcohol advertising, their intentions to consume and purchase alcohol products following the viewing of advertisements, and whether they perceived the actors in the advertisements as being under the age of 25 years. Methods: Face‐t...