Nudging by Shaming, Shaming by Nudging

In both developing and developed countries, health ministries closely examine use of so-called nudges to promote population health and welfare. Cass Sunstein and Richard Thaler, who developed the concept, define a nudge as "any aspect of the choice architecture that alters people's behavio...

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Bibliographic Details
Main Author: Nir Eyal (Author)
Format: Book
Published: Kerman University of Medical Sciences, 2014-07-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
Copy 1 Available