Nudging by Shaming, Shaming by Nudging
In both developing and developed countries, health ministries closely examine use of so-called nudges to promote population health and welfare. Cass Sunstein and Richard Thaler, who developed the concept, define a nudge as "any aspect of the choice architecture that alters people's behavio...
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| Format: | Book |
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Kerman University of Medical Sciences,
2014-07-01T00:00:00Z.
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| Summary: | In both developing and developed countries, health ministries closely examine use of so-called nudges to promote population health and welfare. Cass Sunstein and Richard Thaler, who developed the concept, define a nudge as "any aspect of the choice architecture that alters people's behavior in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates" (1). |
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| Item Description: | 10.15171/ijhpm.2014.68 2322-5939 2322-5939 |