Sports branding as an object of scientific analysis based on the study of publications in the international scientometric database Scopus
Background and Study Aim: Sports branding is a systematic process of communication with a mass audience, aimed at creating a special sports culture: understanding the need to maintain a healthy lifestyle; maintaining interest in sports activities; formation of a positive image of the country through...
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
Kharkiv State Academy of Physical Culture,
2023-06-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |