Attitudes of Consumers from Educons University toward Advertising through Sport among the Question how often Consumers purchase Sporting Goods

• Main Authors: Zoran Milosevic (Author), Marina Vukotic (Author), Dusan Stupar (Author)
• פורמט: ספר
• יצא לאור: University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy, 2018-07-01T00:00:00Z.
• נושאים: article
• גישה מקוונת: Connect to this object online.

This research was aimed at gaining relevant knowledge about the attitudes of Educons University consumers toward advertising through sport among the question how often consumers purchase sporting goods. The sample included 200 students from Faculty of sport and tourism in Novi Sad, divided into six...