Peer crowd-based targeting in E-cigarette advertisements: a qualitative study to inform counter-marketing
Abstract Background Cigarette lifestyle marketing with psychographic targeting has been well documented, but few studies address non-cigarette tobacco products. This study examined how young adults respond to e-cigarette advertisements featuring diverse peer crowds - peer groups with shared identiti...
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
BMC,
2020-01-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |