Nucleation increases the visual appeal of lager but does not alter overall likeability or drinking rate

Abstract Background Glassware can be an effective vehicle to recruit customers, revive brands, build profits and increase alcohol consumption by capitalising on the immediacy of glassware to the point of consumption. The design of glassware can also contribute to harm reduction by slowing and reduci...

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Bibliographic Details
Main Authors: David M. Troy (Author), Olivia M. Maynard (Author), Matthew Hickman (Author), Marcus R. Munafò (Author), Angela S. Attwood (Author)
Format: Book
Published: BMC, 2022-04-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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