Identifying the Internal Factors and Challenges in Branding of Iran Basketball League

Background. The clubs of the premier league and the basketball federation need to attract and retain fans and sponsors in order to earn financial revenues, through the proper model of branding, to be of interest to the media and customers. Objectives. Thus, the purpose of this study was to identify...

Full description

Saved in:
Bibliographic Details
Main Authors: Zohreh Rezaei (Author), Seyed Nasrollah Sajjadi (Author), Alireza Elahi (Author), Mehdi Rasooli (Author)
Format: Book
Published: The Society of Aging and Physical Activity (SAPA), 2019-07-01T00:00:00Z.
Subjects:
Online Access:Connect to this object online.
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Connect to this object online.

3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available