Understanding multinational companies in public health systems, using a competitive advantage framework
<p>Abstract</p> <p>Background</p> <p>This paper discusses the findings of a study which developed five case studies of five multinational health care companies involved in public health care systems. Strategies were analysed in terms of attitude to marketing, pricing an...
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| Formato: | Livro |
| Publicado em: |
BMC,
2011-07-01T00:00:00Z.
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| Número de Chamada: |
A1234.567 |
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| Cópia 1 | Disponível |