A review of the transition from traditional marketing to phygital marketing in the sports industry

• Hoofdauteurs: Zuhal Yurtsizoglu (Auteur), Hamed Golmohammadi (Auteur)
• Formaat: Boek
• Gepubliceerd in: Ozlem Book Center, 2024-09-01T00:00:00Z.
• Onderwerpen: article
• Online toegang: Connect to this object online.

Phygital marketing, a relatively new concept in marketing literature, has been accepted by sports businesses and consumer groups within the sports industry. The sports industry, where goods and services are intensively produced, is an important sector with a huge consumer and producer base with mill...