Analysis of Online Home Training Users' Behavioral Intention and Use Behavior Based on the UTAUT Model: Moderating Roles of Risk Perception toward the COVID-19 Infection and Generational Difference
PURPOSE This study aimed (1) to analyze the behavioral intention and use behavior among the consumers of online home training contents via YouTube by employing the unified theory of acceptance and use of technology (UTAUT); (2) to test the moderating effects of risk perception toward the coronavirus...
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| Main Authors: | , , |
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| Format: | Book |
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Korea Institute of Sport Science,
2022-06-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |