Model of Advertising Communication in Sport

The objective of this study represent the advertising communication, while the main goal will be directional to creating of advertising model with specific retrospection in sport. The main tasks of this study are, the first conducting a situational analysis, then setting objectives for advertising,...

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Autori principali: Stevo Popović (Autore), Rajko Milašinović (Autore)
Natura: Libro
Pubblicazione: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2016-02-01T00:00:00Z.
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