Model of Advertising Communication in Sport

The objective of this study represent the advertising communication, while the main goal will be directional to creating of advertising model with specific retrospection in sport. The main tasks of this study are, the first conducting a situational analysis, then setting objectives for advertising,...

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Bibliographic Details
Main Authors: Stevo Popović (Author), Rajko Milašinović (Author)
Format: Book
Published: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2016-02-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
Copy 1 Available