The Effect of Brand Extension Strategy on Its Image: The Case of Majid Brand

• Những tác giả chính: Fatemeh Abdavi (Tác giả), Zahra Shiralizadeh (Tác giả)
• Định dạng: Sách
• Được phát hành: The Society of Aging and Physical Activity (SAPA), 2015-12-01T00:00:00Z.
• Những chủ đề: article
• Truy cập trực tuyến: Connect to this object online.

This descriptive-correlational study examined the effect of brand extension on current image in the scope of Tabriz Majid products in the city of Tabriz. The study population comprised consumers of Majid products and fans of Tractorsazi, and the sample size was 380 persons. A simple random sampling...