The Effect of Brand Extension Strategy on Its Image: The Case of Majid Brand
This descriptive-correlational study examined the effect of brand extension on current image in the scope of Tabriz Majid products in the city of Tabriz. The study population comprised consumers of Majid products and fans of Tractorsazi, and the sample size was 380 persons. A simple random sampling...
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| Glavni autori: | , |
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| Format: | Knjiga |
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The Society of Aging and Physical Activity (SAPA),
2015-12-01T00:00:00Z.
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