Using an enhanced SERVQUAL approach to assess service quality in Czech fitness centers

This study is focused on the issue of sport service validation in the fitness domain; it aims to propose a systematic procedure for evaluating the quality of services in the Czech fitness industry. Cross-cultural transfer and validation of the SERVQUAL method (Parasuraman, Zeithaml, Berry, 1988), wh...

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Main Authors: Jan Šíma (Author), Eva Čáslavová (Author), William Crossan (Author)
Format: Book
Published: Karolinum Press, 2020-12-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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