Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Question how Often they Participate in Sports Activities

• Prif Awduron: Dusko Bjelica (Awdur), Marko Gušić (Awdur), Nebojša Maksimović (Awdur)
• Fformat: Llyfr
• Cyhoeddwyd: University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy, 2018-07-01T00:00:00Z.
• Pynciau: article
• Mynediad Ar-lein: Connect to this object online.

This research was aimed at gaining relevant knowledge about the attitudes of University of Novi Sad consumers toward advertising through sport among the question how often they participate in sports activities. The sample included 168 students from Faculti of Sporth and Physical Education in Novi Sa...