Framing negative eWOM via conjunctions: The language of customer communication in the luxury hotel sector on social media
In the digital age, social media has a significant impact on consumer perceptions. This business communication study examines the linguistic strategies used to express and repair negative electronic word of mouth (eWOM) in Hong Kong's luxury hotel sector. The data, which were collected from tra...
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| Format: | Book |
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Peoples' Friendship University of Russia (RUDN University),
2024-06-01T00:00:00Z.
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Connect to this object online.3rd Floor Main Library
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A1234.567 |
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| Copy 1 | Available |