Framing negative eWOM via conjunctions: The language of customer communication in the luxury hotel sector on social media

• 第一著者: Yau Ni Wan (著者)
• フォーマット: 図書
• 出版事項: Peoples' Friendship University of Russia (RUDN University), 2024-06-01T00:00:00Z.
• 主題: article
• オンライン･アクセス: Connect to this object online.

In the digital age, social media has a significant impact on consumer perceptions. This business communication study examines the linguistic strategies used to express and repair negative electronic word of mouth (eWOM) in Hong Kong's luxury hotel sector. The data, which were collected from tra...