Analyzing Hotel Customer Experience through Big Data Method: Samples from Hotels in Antalya and Istanbul

In order to ensure customer satisfaction in the hotel business, it is required to have a good understanding of customers' preferences to force customer expectations, to find factors affecting customer experience. In this way with the increasing use of social media and user generated content ove...

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Bibliographic Details
Main Authors: Oznur Cetinkaya (Author), Serdar Çöp (Author), Güvenç Bayraktar (Author)
Format: Book
Published: Institute of Business Management, 2020-06-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
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