Analyzing Hotel Customer Experience through Big Data Method: Samples from Hotels in Antalya and Istanbul
In order to ensure customer satisfaction in the hotel business, it is required to have a good understanding of customers' preferences to force customer expectations, to find factors affecting customer experience. In this way with the increasing use of social media and user generated content ove...
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| Format: | Book |
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Institute of Business Management,
2020-06-01T00:00:00Z.
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