The Origin of Moral Norms in Business Ethics and Marketing Ethics: Personalism versus Utilitarianism

The article focuses on the possibility of using the principles of personalism and utilitarianism in business ethics and marketing ethics. The author answers the question: Why should we first choose personalism, and not utilitarianism? The main thesis of this article is that for business ethics and m...

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Bibliographic Details
Main Author: Adam Zadroga (Author)
Format: Book
Published: The Francis de Sales Scientific Society (TNFS.PL), 2022-11-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
Copy 1 Available