The Origin of Moral Norms in Business Ethics and Marketing Ethics: Personalism versus Utilitarianism
The article focuses on the possibility of using the principles of personalism and utilitarianism in business ethics and marketing ethics. The author answers the question: Why should we first choose personalism, and not utilitarianism? The main thesis of this article is that for business ethics and m...
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Main Author: | Adam Zadroga (Author) |
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Format: | Book |
Published: |
The Francis de Sales Scientific Society (TNFS.PL),
2022-11-01T00:00:00Z.
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Online Access: | Connect to this object online. |
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