Effectiveness of Regulatory Policies on Online/Digital/Internet-Mediated Alcohol Marketing: a Systematic Review

Abstract Background The rapid growth of social networking sites and video sharing platforms has created an opportunity for the alcohol industry to employ advanced advertising and marketing approaches to target their audiences, increasingly blurring the lines between commercial marketing and user-gen...

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Main Authors: Sandra Radoš Krnel (Author), Gorazd Levičnik (Author), Wim van Dalen (Author), Giulia Ferrarese (Author), Sandra Tricas-Sauras (Author)
Format: Book
Published: Springer, 2023-02-01T00:00:00Z.
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3rd Floor Main Library

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