Effectiveness of Regulatory Policies on Online/Digital/Internet-Mediated Alcohol Marketing: a Systematic Review

• Autores principales: Sandra Radoš Krnel (Autor), Gorazd Levičnik (Autor), Wim van Dalen (Autor), Giulia Ferrarese (Autor), Sandra Tricas-Sauras (Autor)
• Formato: Libro
• Publicado: Springer, 2023-02-01T00:00:00Z.
• Materias: article
• Acceso en línea: Connect to this object online.

Abstract Background The rapid growth of social networking sites and video sharing platforms has created an opportunity for the alcohol industry to employ advanced advertising and marketing approaches to target their audiences, increasingly blurring the lines between commercial marketing and user-gen...