The Philani MOVIE study: a cluster-randomized controlled trial of a mobile video entertainment-education intervention to promote exclusive breastfeeding in South Africa

• Main Authors: Maya Adam (Author), Mark Tomlinson (Author), Ingrid Le Roux (Author), Amnesty E LeFevre (Author), Shannon A McMahon (Author), Jamie Johnston (Author), Angela Kirton (Author), Nokwanele Mbewu (Author), Stacy-Leigh Strydom (Author), Charles Prober (Author), Till Bärnighausen (Author)
• Format: Book
• Published: BMC, 2019-04-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background In South Africa, rates of exclusive breastfeeding remain low and breastfeeding promotion is a national health priority. Mobile health and narrative entertainment-education are recognized strategies for health promotion. In-home counseling by community health workers (CHWs) is a p...