Using Grounded Theory: The Case of Political Marketing and Women Candidates in the 2014 Parliamentary Election in the Kingdom of Bahrain
This paper discusses the process of Grounded Theory (GT) to analyze the behaviors of female candidates in the 2014 Parliamentary Election in the Kingdom of Bahrain (KoB). Women candidates in the 2014 Parliamentary Election used political marketing strategies to win the election. This study uses Grou...
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| Format: | Book |
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International School for Social and Business Studies,
2019-06-01T00:00:00Z.
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A1234.567 |
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