How Notifications Affect Engagement With a Behavior Change App: Results From a Micro-Randomized Trial

• Main Authors: Lauren Bell (Author), Claire Garnett (Author), Yihan Bao (Author), Zhaoxi Cheng (Author), Tianchen Qian (Author), Olga Perski (Author), Henry W W Potts (Author), Elizabeth Williamson (Author)
• Format: Book
• Published: JMIR Publications, 2023-06-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundDrink Less is a behavior change app to help higher-risk drinkers in the United Kingdom reduce their alcohol consumption. The app includes a daily notification asking users to "Please complete your drinks and mood diary," yet we did not understand the causal effect of the notifica...