The Influence of #RacunTikTok Trends, Customer Review and Customer Rating on Purchase Decisions through Purchase Intention
This study aims to analyze the influence of #RacunTiktok hashtag trends, online customer reviews, and online customer ratings on online purchase intention. The research used quantitative data analysis using structural equation modeling with IBM-SPSS-AMOS. The data were provided in Google Forms and d...
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| Format: | Book |
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Department of Management, Faculty of Economics, Universitas Negeri Malang,
2023-07-01T00:00:00Z.
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