Characteristics of Adopters of an Online Social Networking Physical Activity Mobile Phone App: Cluster Analysis

• Main Authors: Sanders, Ilea (Author), Short, Camille E (Author), Bogomolova, Svetlana (Author), Stanford, Tyman (Author), Plotnikoff, Ronald (Author), Vandelanotte, Corneel (Author), Olds, Tim (Author), Edney, Sarah (Author), Ryan, Jillian (Author), Curtis, Rachel G (Author), Maher, Carol (Author)
• Format: Book
• Published: JMIR Publications, 2019-06-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundTo date, many online health behavior programs developed by researchers have not been translated at scale. To inform translational efforts, health researchers must work with marketing experts to design cost-effective marketing campaigns. It is important to understand the characteristics of...