Smartphone Users' Persuasion Knowledge in the Context of Consumer mHealth Apps: Qualitative Study
BackgroundPersuasion knowledge, commonly referred to as advertising literacy, is a cognitive dimension that embraces recognition of advertising, its source and audience, and understanding of advertisers' persuasive and selling intents as well as tactics. There is little understanding of users&#...
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JMIR Publications,
2021-04-01T00:00:00Z.
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