Storytelling - sponsorship communication in sport
<p>Storytelling is in the broadly understood communication, including sponsorship, the art of telling stories that engage customers while distinguishing the brand in a competitive market. It is a tool that does not directly promote products, brands or companies, but promotes ideas, values base...
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| Main Author: | |
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| Format: | Book |
| Published: |
Nicolaus Copernicus University in Toruń,
2018-04-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |