Storytelling - sponsorship communication in sport

<p>Storytelling is in the broadly understood communication, including sponsorship, the art of telling stories that engage customers while distinguishing the brand in a competitive market. It is a tool that does not directly promote products, brands or companies, but promotes ideas, values base...

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Xehetasun bibliografikoak
Egile nagusia: Jarosław Kończak (Egilea)
Formatua: Liburua
Argitaratua: Nicolaus Copernicus University in Toruń, 2018-04-01T00:00:00Z.
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