Storytelling - sponsorship communication in sport

<p>Storytelling is in the broadly understood communication, including sponsorship, the art of telling stories that engage customers while distinguishing the brand in a competitive market. It is a tool that does not directly promote products, brands or companies, but promotes ideas, values base...

Full description

Saved in:
Bibliographic Details
Main Author: Jarosław Kończak (Author)
Format: Book
Published: Nicolaus Copernicus University in Toruń, 2018-04-01T00:00:00Z.
Subjects:
Online Access:Connect to this object online.
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Connect to this object online.

3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available