Storytelling - sponsorship communication in sport

• मुख्य लेखक: Jarosław Kończak (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Nicolaus Copernicus University in Toruń, 2018-04-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

<p>Storytelling is in the broadly understood communication, including sponsorship, the art of telling stories that engage customers while distinguishing the brand in a competitive market. It is a tool that does not directly promote products, brands or companies, but promotes ideas, values base...