Untapped aspects of mass media campaigns for changing health behaviour towards non-communicable diseases in Bangladesh

• Autori principali: Reshman Tabassum (Autore), Guenter Froeschl (Autore), Jonas P. Cruz (Autore), Paolo C. Colet (Autore), Sukhen Dey (Autore), Sheikh Mohammed Shariful Islam (Autore)
• Natura: Libro
• Pubblicazione: BMC, 2018-01-01T00:00:00Z.
• Soggetti: article
• Accesso online: Connect to this object online.

Abstract In recent years, non-communicable diseases (NCDs) have become epidemic in Bangladesh. Behaviour changing interventions are key to prevention and management of NCDs. A great majority of people in Bangladesh have low health literacy, are less receptive to health information, and are unlikely...