Untapped aspects of mass media campaigns for changing health behaviour towards non-communicable diseases in Bangladesh

• Main Authors: Reshman Tabassum (Author), Guenter Froeschl (Author), Jonas P. Cruz (Author), Paolo C. Colet (Author), Sukhen Dey (Author), Sheikh Mohammed Shariful Islam (Author)
• Format: Book
• Published: BMC, 2018-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract In recent years, non-communicable diseases (NCDs) have become epidemic in Bangladesh. Behaviour changing interventions are key to prevention and management of NCDs. A great majority of people in Bangladesh have low health literacy, are less receptive to health information, and are unlikely...