Instagram for audience engagement: an evaluation of CERC framework in the GCC nations for digital public health during the Covid-19 pandemic

• Main Authors: Ghanem Ayed Elhersh (Author), M. Laeeq Khan (Author), Aqdas Malik (Author), Maryam Al-Umairi (Author), Haneen Khaled Alqawasmeh (Author)
• Formato: Livro
• Publicado em: BMC, 2024-06-01T00:00:00Z.
• Assuntos: article
• Acesso em linha: Connect to this object online.

Abstract Background In this study, we investigate the utilization of Instagram by public health ministries across the Gulf Cooperation Council (GCC) nations to disseminate health-related information during the COVID-19 pandemic. With Instagram's visual-centric approach and high user engagement,...