Preferred Tone of Nutrition Text Messages for Young Adults: Focus Group Testing

• Main Authors: Pollard, Christina Mary (Author), Howat, Peter A (Author), Pratt, Iain S (Author), Boushey, Carol J (Author), Delp, Edward J (Author), Kerr, Deborah Anne (Author)
• Format: Book
• Published: JMIR Publications, 2016-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundYoung adults are a particularly hard to reach group using conventional health promotion practices as they do not see nutrition messages as personally relevant to them. Text messaging (short message service, SMS) offers an innovative approach to reaching young adults to support and promote...