From the crowdfunding of sport to shared sponsorship

The rise of crowdfunding as a way of funding sport projects has prompted numerous companies to become involved in these campaigns. This paper explores a model of crowdfunding in which a sponsor company supports individual projects. A qualitative study based on interviews with crowdfunding executives...

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Huvudskapare: Marie-Josèphe (Författare, medförfattare), Emmanuel Bayle (Författare, medförfattare)
Materialtyp: Bok
Publicerad: Bern Open Publishing, 2019-03-01T00:00:00Z.
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