From the crowdfunding of sport to shared sponsorship
The rise of crowdfunding as a way of funding sport projects has prompted numerous companies to become involved in these campaigns. This paper explores a model of crowdfunding in which a sponsor company supports individual projects. A qualitative study based on interviews with crowdfunding executives...
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| Main Authors: | , |
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| Format: | Book |
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Bern Open Publishing,
2019-03-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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