"Fitness" of the urban middle class and "wellness" of the spa centers in Delhi

• Autore principale: Sharmistha Mallick (Autore)
• Natura: Libro
• Pubblicazione: Wolters Kluwer Medknow Publications, 2023-01-01T00:00:00Z.
• Soggetti: article
• Accesso online: Connect to this object online.

This article attempts to explore the notion of "wellness" in relation to the emerging health markets in Delhi. For this study, spa centers are going to be my major focus. How spa centers define and sell wellness? How does the notion of wellness link to the neoliberal economy and laissez-fa...