Responsible marketing for sustainable tourism

• Tác giả chính: Jegdić Vaso (Tác giả)
• Định dạng: Sách
• Được phát hành: University Educons, Faculty of Sports and Tourism, Novi Sad, 2014-01-01T00:00:00Z.
• Những chủ đề: article
• Truy cập trực tuyến: Connect to this object online.

The biggest challenge associated with the concept of sustainable tourism is its operationalisation and perception as a process to be applied through development plans, projects and ongoing activities of tour operators. The traditional approach to marketing, focused on a limited idea of maximising pr...