The Effect of Fast Food Digital Marketing on Purchase Intention Through Brand Image and Consumer Satisfaction (Study on KFC Palopo's Teen Consumers)

• Päätekijät: Wiwin Riski Windarsari (Tekijä), Sudarmiatin (Tekijä), Ely Siswanto (Tekijä)
• Aineistotyyppi: Kirja
• Julkaistu: Program Studi Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Universitas Lambung Mangkurat, Banjarmasin, 2022-10-01T00:00:00Z.
• Aiheet: article
• Linkit: Connect to this object online.

The Theory of Planned Behavior (TPB) by including three additional constructs namely digital marketing, brand image, and consumer satisfaction to predict adolescent purchase intention for fast food products. This study uses an explanatory quantitative approach. The sampling technique used purposive...