Understanding the Factors Influencing Fruit and Vegetable Consumption Behavior of Office Workers: Intervention Strategies Using Social Marketing Techniques Based on Pender's Health Promotion Model

• Main Authors: Freshteh Khatti-Dizabadi (Author), Jamshid Yazdani-Charati (Author), Shadi Fathizadeh (Author), Firoozeh Mostafavi (Author), Reza Amani (Author)
• Format: Book
• Published: Gonabad University of Medical Sciences, 2024-03-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Background: Due to the low consumption of fruits and vegetables in adults, most of them are employed in workplaces; this condition is a good opportunity to implement an intervention to influence the behavior of this group. This study aims to determine the effects of social marketing techniques in an...