Portraying gender in external marketing communication, using the example of a fair fashion label [version 1; peer review: 2 approved]
The topics of gender and sustainability are firmly anchored within a social discourse. Based on both factors, customers are placing demands on companies and have specific ideas on how they should be represented in advertising. The case study presented herein combines these two topics and examines th...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
Emerald Publishing,
2021-05-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |