Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences
Abstract Background Public relations-a marketing communications method involving the use of publicity and other unpaid promotional methods to deliver messages-historically has served as the communicative workhorse of the health services industry, representing the predominant pathway over many decade...
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| Main Authors: | , |
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| Format: | Book |
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BMC,
2020-09-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |