The effect of international sporting event marketing mix (7Ps) on foreign spectators' destination image, satisfaction and revisit intention: An empirical evidence from 2019 Gwangju FINA World Championships
Purpose Limited research has investigated the marketing mix of international sporting events empirically. This study filled this gap by identifying the marketing mix and examined the structural relationships among marketing mix, destination image, satisfaction and revisit intention focusing on forei...
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| Format: | Book |
| Published: |
Korea Institute of Sport Science,
2020-12-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |