The Antecedents of the Technology Acceptance Model in Microentrepreneurs' Intention to Use Social Networking Sites

• প্রধান লেখক: Rubinia Celeste Bonfanti (Author), Francesco Tommasi (Author), Andrea Ceschi (Author), Riccardo Sartori (Author), Stefano Ruggieri (Author)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: MDPI AG, 2023-07-01T00:00:00Z.
• বিষয়গুলি: article
• অনলাইন ব্যবহার করুন: Connect to this object online.

Social media platforms offer significant growth opportunities for enterprises, particularly microenterprises, due to the chance to establish direct contact with customers. Drawing on the Technology-Acceptance Model (TAM), in the present study, we investigate the psychological reasons that lead micro...