The Antecedents of the Technology Acceptance Model in Microentrepreneurs' Intention to Use Social Networking Sites

• Main Authors: Rubinia Celeste Bonfanti (Author), Francesco Tommasi (Author), Andrea Ceschi (Author), Riccardo Sartori (Author), Stefano Ruggieri (Author)
• Format: Bog
• Udgivet: MDPI AG, 2023-07-01T00:00:00Z.
• Fag: article
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Social media platforms offer significant growth opportunities for enterprises, particularly microenterprises, due to the chance to establish direct contact with customers. Drawing on the Technology-Acceptance Model (TAM), in the present study, we investigate the psychological reasons that lead micro...