State-of-the-art in Business Games

• Main Authors: Panagiotis Petridis (Author), Kyriaki Hadjicosta (Author), Victor Shi Guang (Author), Ian Dunwell (Author), Tim Baines (Author), Ali Bigdeli (Author), Oscar F. Bustinza (Author), Victoria Uren (Author)
• Format: Book
• Published: Serious Games Society, 2015-02-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

The use of digital games and gamification has demonstrated potential to improve many aspects of how businesses provide training to staff, and communicate with consumers. However, there is still a need for better understanding of how the adoption of games and gasification would influence the process...