THE ROLE OF SOCIAL MEDIA ON SPONSORSHIP ACTIVATION

• Main Authors: Mihai Constantin Răzvan BARBU (Author), George Bogdan BURCEA (Author), Dragoş Laurenţiu DIACONESCU (Author), Marius Cătălin POPESCU (Author), Leonardo Daniel PĂSĂRIN (Author), Paula APOSTU (Author)
• Format: Book
• Published: Cluj University Press, 2021-03-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Globally, sponsorship has grown impressive over the last 30 years, receiving an increased importance in the communication mix of companies. Sport organizations have understood the importance and the role sponsorship it plays for the financial support they need. Sponsorship is the material support of...