THE ROLE OF SOCIAL MEDIA ON SPONSORSHIP ACTIVATION
Globally, sponsorship has grown impressive over the last 30 years, receiving an increased importance in the communication mix of companies. Sport organizations have understood the importance and the role sponsorship it plays for the financial support they need. Sponsorship is the material support of...
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| Main Authors: | , , , , , |
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| Format: | Book |
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Cluj University Press,
2021-03-01T00:00:00Z.
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