Cluster-randomised trial to evaluate the 'Change for Life' mass media/ social marketing campaign in the UK

<p>Abstract</p> <p>Background</p> <p>Social marketing campaigns offer a promising approach to the prevention of childhood obesity. Change4Life (C4L) is a national obesity prevention campaign in England. It included mass media coverage aiming to reframe obesity into a he...

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Bibliographic Details
Main Authors: Croker Helen (Author), Lucas Rebecca (Author), Wardle Jane (Author)
Format: Book
Published: BMC, 2012-06-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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