MANAGEMENT OF GLOBAL MARKETING COMMUNICATIONS IN THE CONTEXT OF INTERNATIONAL BUSINESS

The spread of global marketing communications in the context of business management is caused by the need of companies to adjust strategies to the technological era of digitalization. As a result, international enterprises promote the use of their products and services in different countries with th...

Täydet tiedot

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Bibliografiset tiedot
Päätekijät: Yegor Shevtsov (Tekijä), Tatiana Obolenska (Tekijä)
Aineistotyyppi: Kirja
Julkaistu: Izdevnieciba "Baltija Publishing", 2020-04-01T00:00:00Z.
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